Solo UX entrepreneur / Designed, built & run / București–Pitești, RO
Designer of things. Builder of stuff.
helloCorp is Silviu. One man-band, tamer of agents and father of one nuclear reactor. I design, build and run a small portfolio of real service brands and software products end-to-end — strategy, UX, CX, marketing and the unglamorous day-to-day of keeping them alive. Not an agency. A human practice automating beautiful memories.
Ten brands. One person. All of it actually shipped.
Every entry below is a business I own the whole of — the positioning, the interface, the code, the deploy and whatever breaks on a Saturday. Open a row for the case study; live ones preview themselves.
Your venue produces data. Until now, nobody used it.
- What it is
- An integrated ERP for event venues, complexes and restaurants that host events. It ties sales, warehouse, kitchen, staff and the client into a single database — so the real profit of every event is calculated automatically, not estimated three months later. Spun out of the internal system built and run live at a three-hall complex, now packaged as a SaaS subscription.
- The mechanism — Freeze T-7
- Seven days before an event the guest count locks. That single click explodes the recipe into an ingredient requirement against 8 physical stock locations, generates the kitchen production sheet with allergies pulled from RSVP, and computes staffing per role (1 waiter per 25–30 guests) with shift invitations. From that moment every change is a documented exception, not an improvisation — and the cost of the event is known before the event starts.
- Seven modules, one database
- Calendar & CRMInventory (PMP)Kitchen & KDSOwner dashboardStaff & timesheetsClient portalEvent menus
- What it actually does
- Multi-hall calendar with overlap detection and a 6-stage pipeline · goods receipt with weighted average cost and per-supplier price history · technical recipe book with prep-loss %, giving true food cost per portion · KDS with automatic stock deduction and a HACCP register · PIN-based digital timesheets and shift settlements · a guest portal with online RSVP, menu types, allergies and table seating · and P&L per event: contract − staff cost − food cost = profit, with an inflation radar that fires when a purchase price exceeds the running average by more than 5%.
- Where it stands
- The management app runs today at a single complex — three halls, every weekend. The sales site is live; the multi-tenant rollout is the current build. Pricing is public: 890 / 1 890 / from 3 900 RON per month, per location.
Your event, perfectly organized — from catering to flowers, music and invitations, all in one place.
- What it is
- A full event-planning web app built around Maria — 20+ years in hospitality, ex-manager of Papile Gastrobar (Pitești). Clients create an event, browse the menu, pick venues and wine, and Maria coordinates every detail. Includes accounts, projects gallery, menu and favorites.
- Services
- CateringFloralLive musicVenuesWine selectionEvent management
- Product surface
- Multi-page app: home, menu, recent projects, venues, event builder, accounts/login, favorites — with mobile bottom-nav.
Bring restaurant-grade cooking into the home — every week, on your terms.
- What it is
- A premium in-home private-chef service. HoReCa-experienced chefs cook at the client's home 1, 2 or 5 times a week from a personalized menu — including shopping, dietary adaptation and full post-cooking cleanup. The web experience is a narrative, cinematic "story" site rather than a booking form.
- Services
- Weekly in-home cookingPersonalized menuPremium sourcingDiet & allergyMeal prepDessertsWine pairing
- How it works
- Set preferences → build the menu together → the chef comes to you → the menu keeps improving with every visit.
Personalized weekly meal plans, ingredients packed per meal, and a step-by-step assisted cooking experience.
- What it is
- A meal-planning & guided-cooking web app. Users set dietary preferences, get a personalized weekly plan, and cook it step by step with an assisted flow — from plan to plate.
- Services
- Weekly meal plansDiet personalizationIngredient boxesGuided cookingRecipe favoritesAccounts
- Product surface
- Multi-page app: home, weekly plan, guided cook flow, account.
Say hello to parenthood — thoughtful essentials for the little ones.
- What it is
- A baby & kids brand in the hello family — thoughtful essentials for the little ones, shipped as a live web app.
- Direction
- BabyKidsEssentials
Say hello to your style — curated fashion, made personal.
- What it is
- A fashion & personal-styling brand in the hello family. The idea: curated fashion made personal — a stylist-guided experience that learns your taste, body type and budget, then curates outfits and capsule wardrobes instead of endless catalog scrolling. Concept and UX in progress; live preview to follow once it ships.
- Direction
- FashionPersonal stylingCurationCapsule wardrobesTaste profile
Say hello to a home that runs itself — automation, security and every connected thing, in one place.
- What it is
- A smart-home automation company — not an app, a hub. It covers both sides of the connected home: the hardware (audit, specification, supply and installation of controllers, sensors, lighting, climate, access and cameras) and the software (a single dashboard that manages every IoT device, scene and automation, whatever brand or protocol it speaks).
- Scope
- Home automationSecurity & accessCamerasLighting & climateEnergy monitoringSensorsScenes & routinesDevice managementInstall & maintenance
- The idea
- Most homes end up with five apps and no single source of truth — one for the cameras, one for the lights, one for the thermostat, none of them talking to each other. helloCasa consolidates them: one inventory of everything installed, one place to automate it, and one company accountable for both the box on the wall and the software running it.
See how the state actually works — every institution, office and relation, on one map.
- What it is
- A public-interest web app mapping Romania's state institutions, their relations and the people who run them — every fact sourced. Branded Monitorul (monitorul.online). You navigate a "zoom spine" of four altitudes — Republic → Branch → Institution → Person — moving from a national network view down to a single officeholder.
- Experience
- Network "brain" viewGovernment radial mapCascading hierarchyParliament hemicycleSourced data
The news you need, not the news you're fed — every side of the story in one immersive space.
- What it is
- A new news experience born from a counter-propaganda idea: an honest algorithm that feeds a balanced amount of left- and right-leaning media, official statements and community notes for any subject. Instead of a ranked feed, it's a minimal, immersive "galaxy" of thoughts — articles, posts and statements arranged intuitively into clusters of ideas, so you can see what everyone is saying and which narratives are being pushed.
- Direction
- Balanced left/rightOfficial statementsCommunity notesIdea clustersImmersive feedAnti-propaganda
How one person runs ten brands without a team.
Not by working more hours. By refusing to rebuild the same thing twice — one design language, one stack, one operator, and agents doing the parts that don't need taste.
One language, ten brands
Brand, positioning and UX from a blank page. Every project shares a single design system, so a new brand starts at 60% instead of zero — and the whole portfolio looks like it came from the same house, because it did.
- Positioning
- Brand
- UX
- UI
- Copy
Hand-coded where it matters
Cinematic marketing sites in vanilla JS with GSAP, Lenis and Three.js — no page-builder tax. Real products in Next.js on Vercel, with managed PostgreSQL and row-level security when the data belongs to someone else.
- Vanilla JS
- GSAP
- Three.js
- Next.js
- PostgreSQL
- Vercel
Agents do the reps
Catalog imports, content translation, spec enrichment, data migrations, repetitive UI work — delegated to AI agents with tightly specified pipelines and human review at the gate. The judgment stays human; the volume doesn't have to be.
- Agent pipelines
- Data enrichment
- Migrations
- Human review
These aren't pitches
They're live businesses I operate day-to-day — clients, invoices, uptime, the Saturday-night bug. Building the thing is the easy half; the product only earns its case study once it survives being used.
- Operations
- Support
- Iteration
- Privacy-minimal
The whole stack, honestly rated.
Where the depth actually is. A one-person practice only works if it's clear which parts are world-class and which parts are "good enough to ship, and I know it".
How a hello brand goes from idea to operated business.
Every project in the portfolio sits at one of four stages. Nothing skips a step, and nothing gets called live until someone outside the building is using it.
Signal
A real frustration observed inside an operating business — not a market-size slide. The idea gets written down as one sentence and left to survive a month.
Prototype
Positioning, scope and the first interface. The goal is to find the one mechanism the whole product hangs on — like Freeze T-7 for helloHoreca — before writing production code.
Live
Shipped and publicly reachable. Real users, real feedback, real bugs. Most ideas die here, and that's the point of getting here cheaply.
Operated
A business, not a project: paying customers, an operating rhythm, and a roadmap driven by what people actually do rather than what would be fun to build.
Built in production, not in a deck.
Three numbers that exist because the software runs somewhere real.
Guests served per weekend through the system — across 3 halls, 8 stock locations, 40 operational tables and 14 access roles.
Products in a live storefront built for a 26-year tool distributor — catalog, search, category and brand filters.
Tracked public positions across ~640 Romanian institutions, with coverage going back to 1990 — every fact sourced.
06 / Contact
Got something that should exist but doesn't yet?
Whether it's a site that needs to punch above its weight, a product that needs an actual operator, or a hospitality business drowning in spreadsheets — start with an email. No forms, no funnel.